Category: Marketing and Advertising

Career description: Marketing managers are expected to contribute a great deal to the effectiveness of a company. They identify products and markets, suggest sales strategies and approaches, and measure the results of all of the efforts. They’re also responsible for all efforts of the marketing department and staff. What it’s like: Common duties: Research and […]

Career description: Public relations (PR) specialists communicate with the public on behalf of an entity such as a company, organization, individual, politician, or government. They’re also sometimes called communication, or media specialists. PR specialists spread their employers’ or clients’ message to the public, often using media outlets as a means to do so, to help create […]

Career description: A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. What it’s like: Common duties: Read and process incoming feedback that’s streaming in […]

Career description: An advertising sales representative sells space in print publications, on websites, and on outdoor media to companies that want to advertise their products. He or she may also sell airtime during radio or television broadcasts. The advertising sales representative must convince advertisers that this is the best way to reach consumers. What it’s like: Common […]

Career description: A Brand Manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products. What it’s like: Common duties: Brand strategy, including the setting of style guides, brand guidelines, […]