Business Careers Marketing and Advertising

Public Relations Specialist

Career description:

Public relations (PR) specialists communicate with the public on behalf of an entity such as a company, organization, individual, politician, or government. They’re also sometimes called communication, or media specialists. PR specialists spread their employers’ or clients’ message to the public, often using media outlets as a means to do so, to help create awareness and uphold a certain image.

What it’s like:

Common duties:

  • Develop press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories
  • Help maintain the identity and reputation of the employer or client
  • Evaluate public opinion of clients through surveys, polls, and social media listening
  • Cultivate and maintain relationships with regional and national media outlets
  • Arrange for press conferences, interviews, and other media and event appearances for the employer or client
  • Write speeches for the client or employer’s representatives
  • Respond to requests for information from media outlets
  • Evaluate advertising and promotional programs to ensure they align with PR goals
  • Track, evaluate, and share results of PR efforts
  • Coordinate scheduling and logistics as necessary

Similar occupations:

Communications Specialist, Corporate Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)