Career description:
Public relations (PR) specialists communicate with the public on behalf of an entity such as a company, organization, individual, politician, or government. They’re also sometimes called communication, or media specialists. PR specialists spread their employers’ or clients’ message to the public, often using media outlets as a means to do so, to help create awareness and uphold a certain image.
What it’s like:
Common duties:
- Develop press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories
- Help maintain the identity and reputation of the employer or client
- Evaluate public opinion of clients through surveys, polls, and social media listening
- Cultivate and maintain relationships with regional and national media outlets
- Arrange for press conferences, interviews, and other media and event appearances for the employer or client
- Write speeches for the client or employer’s representatives
- Respond to requests for information from media outlets
- Evaluate advertising and promotional programs to ensure they align with PR goals
- Track, evaluate, and share results of PR efforts
- Coordinate scheduling and logistics as necessary
Similar occupations:
Communications Specialist, Corporate Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)
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