Career description:
A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.
What it’s like:
Common duties:
- Read and process incoming feedback that’s streaming in
- Identify trends in feedback and discuss with another PM or a colleague on sales or customer success
- Coordinate user research on a specific feature that’s currently “in discovery”
- Brainstorm with the dev team to determine what solutions address the user needs
- Prototype solution ideas to validate if they really address user needs
- Use what is known about the user to fine-tune a product brief
- Read the news to gather intelligence about competitors, look for actionable insights from the market, and stay up-to-date on any technological updates that impact workflows within the company
- Meet with the engineering team to get effort estimates on those features
- Prioritize the most strategically valuable features against their level of complexity
- Finalize a backlog of features to send into delivery
Similar occupations:
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager
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