Business Careers Marketing and Advertising

Product Manager

Career description:

A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.

What it’s like:

Common duties:

  • Read and process incoming feedback that’s streaming in
  • Identify trends in feedback and discuss with another PM or a colleague on sales or customer success
  • Coordinate user research on a specific feature that’s currently “in discovery”
  • Brainstorm with the dev team to determine what solutions address the user needs
  • Prototype solution ideas to validate if they really address user needs
  • Use what is known about the user to fine-tune a product brief
  • Read the news to gather intelligence about competitors, look for actionable insights from the market, and stay up-to-date on any technological updates that impact workflows within the company
  • Meet with the engineering team to get effort estimates on those features
  • Prioritize the most strategically valuable features against their level of complexity
  • Finalize a backlog of features to send into delivery

Similar occupations:

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager