Business Careers Marketing and Advertising

Marketing Manager

Career description:

Marketing managers are expected to contribute a great deal to the effectiveness of a company. They identify products and markets, suggest sales strategies and approaches, and measure the results of all of the efforts. They’re also responsible for all efforts of the marketing department and staff.

What it’s like:

Common duties:

  • Research and evaluate new product opportunities, demand for potential products, and customer needs and insights
  • Execute marketing strategy and the execution of plans for existing products
  • Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product
  • Work with product development teams to manage new product development
  • Manage launch campaigns for new products
  • Manage distribution channels for products
  • Ensure effective, branded marketing communications, including the company website, print communication, and advertising
  • Manage media and marketing staff and external PR agencies

Similar occupations:

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager