Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.
What it’s like:
- Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls
- Present their findings to executives and clients through charts, graphs, and other visual means to help them make better-informed decisions about product introductions, modifications, and marketing campaigns
- Interpret the data they’ve collected, organizing this information into statistical tables and reports
- Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace
- Measure effectiveness of marketing programs and strategies
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