A general manager, sometimes simply called a GM, has broad, overall responsibility for a business or a business unit within a larger organization. The role is particularly common in large global or multinational organizations where businesses are organized along product lines, customer groups, or geographies. The general manager typically serves as the top executive for the unit and is responsible for strategy, structure, budgets, people, financial outcomes, and scorecard metrics.
What it’s like:
- Oversee daily operations of the business unit or organization
- Ensure the creation and implementation of a strategy designed to grow the business
- Coordinate the development of key performance goals for functions and direct reports
- Provide direct management of key functional managers and executives in the business unit
- Ensure the development of tactical programs to pursue targeted goals and objectives
- Ensure the overall delivery and quality of the unit’s offerings to customers
- Engage in key or targeted customer activities
- Oversee key hiring and talent development programs
- Evaluate and decide upon key investments in equipment, infrastructure, and talent
- Communicate strategy and results to the unit’s employees.
- Report key results to corporate officers
- Engage with corporate officers in broader organizational strategic planning
Business Manager, General Manager (GM), Operations Director, Operations Manager, Plant Superintendent, Store Manager